It’s positioned as a flagship scent with distinctive notes, strong brand identity, and often a best-seller or limited-edition release.
Materials and care
The core scent ingredients, including natural essential oils and/or synthetic aroma chemicals.Typically alcohol in many perfumes; some blends use oil bases or water-based systems.
Merchandising tips
A dedicated “Featured Fragrance” display that’s at eye level, near the front of the store, or in the fragrance hub.
